Episode 9 – Customer Engagement

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About the Podcast

Topic: Join us as we have a spirited conversation on the subject of customer engagement with our guests Michele Battle-Fisher and Joe Dager.

Hosts:Joseph Paris, Founder of the OpEx Society & The XONITEK Group of Companies
 Benjamin Taylor,  Managing Partner of RedQuadrant.

 Michele Battle-Fisher, Joe Dager

Michele Battle-Fisher
Michele Battle-Fisher

About MicheleMichele Battle-Fisher is an established health policy scholar and bioethicist. She is a Clinical Assistant Professor of Community Health at Wright State University Boonshoft School of Medicine in the U.S.. In 2013, she founded and continue to cultivate Orgcomplexity which focuses scholarship on applying systems science concepts to health policymaking, bioethics and governance. After a stint as a visiting scholar at the Hastings

Center, she dedicated her scholarship to pushing the policy and ethics world into largely uncharted territories of systems thinking and systems science.

She is a vetted member of the Bertalanffy Center for the Study of Systems Science, a think tank that follows the tenets established by Ludwig von Bertalanffy, the father of general systems theory. She established the Orgcomplexity blog ( which was the basis of her book, Applications of Systems Thinking to Health Policy and Public Health Ethics- Public Health and Private Illness (Springer). As a contributing writer for HIPPO Reads, her work has been featured by the Huffington Post and the HIPPO Reads magazine.

Joe Dager
Joe Dager


About Joe: Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Joe put himself through college utilizing the GI Bill, the result of being a member of the 82nd Airborne Division, and as a welder at Asphalt Drum Mixers. This hands-on approach and an education in both in Electrical and Mechanical Engineering has served him well becoming President of that company and later leaving to own Barlow Marketing, re-start Burke Heating Systems and Asphalt Machinery Corporation. He has over 30 years in the process equipment field and still regularly consults on some of the more difficult issues encountered.

He is a Lean Six Sigma Black Belt and has participated with companies involved in retail, manufacturing, software and professional services along their Quality Journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.

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